The challenge of blockchain branding
Part 1 of 3: Interview with Quanta founder Quoc Le
When people hear about The Blockchain Agency and what we do, we often get the following question in one form or another: As brand and blockchain experts, what is the primary problem facing blockchain companies?
Turns out it’s actually a pair of inter-related problems — two diametric challenges that have to be solved simultaneously in order to ‘win’ at building a successful blockchain brand.
Three reasons why you should work with The Blockchain Agency
Jesse: Why did you create Quanta?
Quoc: I’ve been an engineer for 20 years and later as a product manager. For big companies, medium companies. I’ve worked for IBM, for PayPal, for eBay. And I worked at stock analytic platform Investors Business Daily.
Like a lot of other people, I got interested in blockchain first thru trading Bitcoin and was quickly fascinated. But, I thought, isn’t it ironic we’re all trading cryptocurrency on a centralized exchange?
Reason #1: Our work with brands like Google and Uber (and Hollywood)
The Blockchain Agency brings big brand experience and expertise to the blockchain. Whether it’s a five-word tagline or a 500-page website, good marketing comes down to good storytelling.